Access to data
Better decisions depend on reliable commercial and operational information.
Method
A process that turns information into decisions.
Diagnosis, planning, implementation, management and evolution form a sequence. Every stage has a function, an owner and a criterion for moving forward.
- 01
Diagnosis
Understanding the business, offer, channels, metrics and commercial process.
- 02
Planning
Defining priorities, indicators, responsibilities and growth hypotheses.
- 03
Implementation
Building or improving campaigns, creative, pages, measurement and routines.
- 04
Management
Data-led monitoring, signal interpretation and decision-making at a defined cadence.
- 05
Evolution
Testing, learning, documentation and continuous operational improvement.
What the process requires
Clear ownership
The team, client and leadership need to know who decides and who executes.
Cadence
Performance is managed through routines, not isolated reactions to individual campaigns.