Method

A method to diagnose, prioritize and improve marketing operations.

I organize information, decisions, owners and advancement criteria without imposing a generic timeline on the operation.

01
Diagnose
Understand the business, offer, channels, metrics, sales process and current constraints.
02
Prioritize
Separate structural problems from opportunities and define what must be addressed first.
03
Plan
Establish indicators, owners, hypotheses, deliverables and decision criteria.
04
Implement
Build or adjust campaigns, creative, pages, measurement and operating routines.
05
Manage and improve
Track results, document learning and continuously improve the operation.

What each stage must make explicit.

Data, context, constraints and relevant signals needed to understand the situation.

Priorities, hypotheses and criteria that guide the next move.

Who decides, who executes, what must be produced and how progress will be assessed.