Strategy
Priorities tied to the business's objectives and real constraints.
About
Matheus Augusto: marketing strategy, acquisition and operations.
I work across marketing, data, processes and leadership to turn business priorities into executable decisions.
Strategic direction with operational accountability.
I connect acquisition, data, creative, customer service and sales, focusing on decisions the operation can execute and sustain.
As COO at Aure Digital, I lead a multidisciplinary structure spanning strategy, media, creative and operations.
Every proposal clearly states my role and the contracting entity. Recurring advisory services are contracted and executed by Aure Digital.
Data
Indicators that support decisions rather than merely producing reports.
Operations
Processes, owners and cadence that turn planning into execution.
I am based in Belo Horizonte and work across Brazil and the United States.
I define each engagement format according to the service, scope and project fit.