+500
Companies served in Brazil and the United States
Personal work and operations led at Aure Digital.
COO at Aure Digital · Strategy and operations
Matheus
Augusto.
Performance marketing scales only when the entire business can keep up.
Matheus Augusto helps retailers, franchise operations and e-commerce businesses connect acquisition, data, creative, customer service and sales into a clearer, measurable operation prepared to grow.
Brazil and the United StatesActive since 2020
Base
Belo Horizonte · Brazil
+48
Professionals led
A multidisciplinary structure spanning strategy, media, creative and operations.
2020
Working in performance marketing since
Experience applied to retail, e-commerce and acquisition operations.
Google Partner
Aure Digital institutional credential
Institutional credential of the company where Matheus serves as COO.
01 · Positioning
Strategic direction with the structure to execute.
Matheus identifies bottlenecks, sets priorities and guides decisions. Aure Digital provides the structure responsible for contracting and recurring advisory execution.
The goal is not to manage isolated campaigns. It is to connect acquisition, conversion, measurement, customer service and operational capacity.
As COO at Aure Digital, Matheus works at the intersection of strategy, acquisition, data, processes and execution.
Strategy and diagnosis are presented through his personal brand. Recurring execution and contracting take place through Aure Digital, with scope and responsibilities defined in the proposal.
Strategy
Priorities connected to the business.
Data
Decisions based on reliable signals.
Operations
Team, processes and accountability.
02 · Services
Different levels of support for different operational problems.
The work may begin with a focused diagnosis, evolve into consulting or include recurring execution through Aure Digital's structure.
Principle
Before increasing investment, the operation needs to know what to measure, why to act and who owns each step.
01
Executive diagnosis
An audit of channels, funnel, metrics and bottlenecks that turns scattered signals into clear priorities.
- Current-state assessment
- Bottleneck and risk map
- Prioritized action plan
02
Acquisition strategy
Planning across channels, audiences, offers, creative, measurement and decision criteria.
- Acquisition architecture
- KPI definition
- Testing and evolution plan
03Execution through Aure Digital
Performance advisory
Recurring execution through Aure Digital's team, processes, media, creative and management routines.
- Media and creative management
- Analysis and optimization cadence
- Reporting and follow-up
04
Operations consulting
Structuring KPIs, processes and integration across marketing, customer service and sales.
- KPI governance
- Management rituals
- Marketing-sales integration
05
Mentoring and training
Development for managers and teams that need to improve decision-making and execution quality.
- Applied training
- Discussion of real cases
- Development plan
03 · Method
A process that turns scattered signals into executable decisions.
Diagnosis, prioritization, planning, implementation and evolution organize the work with clear owners and progression criteria.
- 01
Diagnosis
Understanding the business, offer, channels, metrics and commercial process.
- 02
Planning
Defining priorities, indicators, responsibilities and growth hypotheses.
- 03
Implementation
Building or improving campaigns, creative, pages, measurement and routines.
- 04
Management
Data-led monitoring, signal interpretation and decision-making at a defined cadence.
- 05
Evolution
Testing, learning, documentation and continuous operational improvement.
04 · Reach
Based in Belo Horizonte. Built for cross-border operations.
Leadership based in Belo Horizonte, serving companies in Brazil and the United States through processes designed for distributed operations.
Hub
Belo Horizonte
The center of the operation and executive leadership.
Reach
Brazil + USA
Remote delivery and processes designed for distributed operations.
05 · Case studies
Experience presented with context, not isolated numbers.
HiGestor and Usaflex represent distinct areas of experience. Public presentation focuses on challenge, scope, process and responsibility while preserving confidential commercial information.
SaaS
Selected experienceHiGestor
Growth and acquisition work for a SaaS operation, connecting media, demand qualification and commercial routines.
Business contextScope of workChannels and processResponsibilities
Retail and franchises
Selected experienceUsaflex
Performance marketing work for retail and franchises, connecting acquisition, customer service and operational insight.
Business contextScope of workChannels and processResponsibilities
Quantitative indicators are published only with authorization, period and attribution methodology. Confidentiality is preserved without turning estimates into evidence.
View case studies06 · Content
Ideas and behind-the-scenes views of the operation.
Original videos present perspective, language and market experience across acquisition, management and performance operations.
1 / 5
Click the center card to watch or open the content.
07 · Brands
Experience built across different operations.
A selection of brands served through personal work and operations led at Aure Digital, under different scopes and time periods.
Melissa
Lupo
Wizard by Pearson
Usaflex
Colcci
Piccadilly
Morana
Democrata
LIVE!
Aslan Motors
Havanna
Cristina Uniformes
Medclin
Roue
Singular
VetmixPet
Baby Kit
Corretora MHS
MeuXodó VetCare
Mundo Verde
XDRONES
08 · Frequently asked questions
Clarity before the first conversation.
The answers below avoid generic promises and make the operating model transparent.
Will Matheus work directly on my account?+
Matheus participates in strategic direction and diagnosis according to the agreed scope. Recurring execution is handled by Aure Digital's structure, where he serves as COO.
Is the work limited to paid media management?+
No. The approach connects acquisition, offer, measurement, creative, the commercial process and management routines. The final scope depends on the operational diagnosis.
Who executes campaigns and recurring deliverables?+
Advisory engagements are contracted and executed by Aure Digital, with the team and responsibilities defined in the proposal.
Are revenue results guaranteed?+
No. Results depend on product, pricing, margin, market, budget, customer service and operational capacity. The work is designed to improve control, decision quality and execution efficiency.
Which companies are the best fit?+
Retailers, franchises and e-commerce businesses with a validated product, operational capacity and a willingness to work with data and processes.
Next step
Find where your operation loses efficiency before increasing investment.
The initial conversation assesses the company's moment, its main bottlenecks and fit with the working model. No automatic promises and no recommendation to scale before the problem is understood.
Start a WhatsApp conversation
The contracting entity and Matheus's participation are defined according to the service and scope.