Strategy
Priorities tied to the business's objectives and real constraints.
COO at Aure Digital · Strategy, acquisition and operations
Marketing does not scale on its own. The entire operation must be ready to grow.
Marketing strategy, acquisition and operations for companies ready to grow.
As a performance marketing consultant, I help retailers, franchise networks and e-commerce businesses connect paid media, acquisition, creative, data, customer service and sales in a clearer, measurable operation built to sustain growth.
Initial fit conversation. No obligation to engage.
Based in Belo Horizonte · Working across Brazil and the United States
01 · Positioning
Strategic direction with the structure to execute.
I work at the intersection of marketing and operations: identifying bottlenecks, setting priorities, organizing indicators and guiding the decisions that sustain customer acquisition.
As COO at Aure Digital, I lead a multidisciplinary structure spanning strategy, media, creative and operations.
Every proposal clearly states my role and the entity responsible for the engagement.
Data
Indicators that support decisions rather than merely producing reports.
Operations
Processes, owners and cadence that turn planning into execution.
02 · How it starts
An initial conversation to evaluate fit before defining the service.
The first contact is used to understand the situation and determine whether there is a fit. A diagnostic, consulting engagement, advisory service or specific project is defined later in a formal proposal.
- 01
Context and priority
I understand the company’s current stage, its main bottleneck and what needs to change first.
- 02
Fit and format
I assess whether I can contribute and which working format matches the identified problem.
- 03
Formal scope
Responsibilities, deliverables, timelines and the contracting entity are defined before work begins.
Fit
The work requires context, execution capacity and shared responsibility.
The initial conversation also helps identify when this working model is not the right fit for the company.
Stronger fit
- Companies with a validated offer and the capacity to serve customers.
- Operations willing to integrate marketing, service, sales and data.
- Managers prepared to implement priorities and monitor indicators.
Weaker fit
- A request for an isolated campaign without reviewing the operation.
- An expectation of guaranteed revenue or automatic growth.
- No availability to implement the decisions agreed upon.
03 · Services
Different levels of support for different operational problems.
I may begin with a focused diagnostic, move into consulting or lead recurring execution with Aure Digital's structure.
Principle
I define the support model around the operation's real problem — not only a media channel.
01
Executive diagnostic
For companies investing in marketing that still cannot clearly identify their main bottlenecks.
- Channel and funnel review
- Metrics and sales-process analysis
- Risk and opportunity identification
- Prioritized action plan
02
Acquisition strategy
For operations that need to organize channels, audiences, offers, creative, measurement and investment criteria.
- Acquisition architecture
- Definition of priority indicators
- Hypotheses and testing plan
- Criteria for evolving investment
03Execution through Aure Digital
Performance advisory
Recurring execution by Aure Digital for companies that need a team, processes and continuous follow-up.
- Media management
- Creative development and evolution
- Analysis and optimization
- Strategic follow-up
- Responsibilities defined in the proposal
04
Operations consulting
For companies that need to integrate marketing, customer service and sales into a more reliable management routine.
- KPI structure
- Definition of responsibilities
- Management rituals
- Cross-functional integration
- Improved information and decision flow
05
Mentoring and training
For managers and teams that need to improve the quality of decisions and execution.
- Training applied to the operation
- Discussion of real situations
- Manager development
- Practical development plan
04 · Method
A process that turns scattered signals into executable decisions.
I organize diagnostics, priorities, owners, hypotheses and decision criteria before and during execution.
- 01
Diagnose
Understand the business, offer, channels, metrics, sales process and current constraints.
- 02
Prioritize
Separate structural problems from opportunities and define what must be addressed first.
- 03
Plan
Establish indicators, owners, hypotheses, deliverables and decision criteria.
- 04
Implement
Build or adjust campaigns, creative, pages, measurement and operating routines.
- 05
Manage and improve
Track results, document learning and continuously improve the operation.
05 · Reach
Based in Belo Horizonte. Structured for distributed operations.
I work with companies in Brazil and the United States through communication, follow-up and management processes adapted to on-site or remote teams.
Belo Horizonte
My leadership and operations base.
Brazil and the United States
I work remotely according to the service, scope and project fit.
06 · Frequently asked questions
Clarity before the first conversation.
Here I answer direct questions about my role, execution, scope, fit and engagement.
Next step
Find where your operation is losing efficiency — before increasing investment.
In the initial conversation, I assess the company's current moment, its main bottlenecks and fit with the working model.
No automatic promises. No recommendation to scale before understanding the problem.
Evaluate fit via WhatsAppYou will be directed to my WhatsApp to share initial information about the company and its current challenge.
